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Initially known as the Winslow Rod Company, Sage was founded by renowned rod designer Don Green and quickly joined by Bruce Kirschner with one objective in mind - to build the world's finest performance fly fishing equipment. The product innovations from Sage speaks for itself - the Graphite IIIe Technology XP in 2000, the Generation 5 Technology Z-Axis in 2007, the Konnetic Technology ONE in 2012, and the KonneticHD Technology X in 2017. The confidence in its innovations can be seen in Sage’s lifetime warranty and customer service experience.